IDS.online
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ABOUT US

Connecting the dental industry digitally.

IDS brings the industry together in Cologne every two years. We make sure it stays connected in between.

IDS.online is an initiative of the German Dental Industry Association (VDDI) – born from the recognition that the dental industry has ground to make up on digitalisation and automation.

WHERE WE COME FROM

From the industry, for the industry.

IDS.online GmbH is a wholly owned subsidiary of the VDDI, the German Dental Industry Association. For more than 100 years the VDDI has staged the International Dental Show in Cologne – the dental industry's leading global trade fair with more than 2,000 exhibitors from 160 countries, where every two years the direction of the industry becomes visible.

That is exactly our starting point. At IDS, professionals find out about innovations and products – but the fair happens every two years, while product range, product depth and the pace of change keep growing. What happens at the fair in a few days has to be possible on the other days too.

So in 2022 the association founded IDS.online GmbH: to carry into the digital world what IDS achieves physically – and to connect the players of the dental community permanently.

What has grown since then:

OUR MANDATE

The platform is ready.

We build a digital platform for the entire dental community – not for a single market participant. As a subsidiary of the association we are not committed to one side, but to the industry as a whole. And we build it with the industry, not for it: in the Marketing Sounding Board around 40 marketing and sales leads from member companies sharpen the roadmap with us four times a year.

Visibility

Findable worldwide, 365 days a year – products and manufacturer profiles. Including when it is no longer Google answering, but an AI.

Our solutions:

  • Supplier Directory
  • Product Showroom
  • Digital Fair Bag

Sales

New digital sales channels – direct, through distribution or combined. The manufacturer decides who sells in which market.

Our solutions:

  • Product Catalog
  • B2B Shop
  • Custom Shop

Working with distribution

More efficient, digital processes between industry and distribution – from the incoming order to the product data that reaches the distributor.

Our solutions:

  • Order-Process Hub (OPH)
  • Product-Data Hub (PDH)
  • Dealer Watchdog (pilot)

On top of that comes the eIFU portal: since Implementing Regulation (EU) 2025/1234, instructions for use for medical devices intended for professional users may be provided electronically instead of on paper. We supply manufacturers with a QR code and URL to print on the packaging – the printed leaflet is no longer needed.

All solutions in detail
WHO WE WORK FOR

For those who carry the industry.

Our solutions start where the effort arises: in order processing, in product data maintenance and in market visibility.

Dental manufacturers

from automated order capture and central product data to digital brand presence – so your internal sales team has time for dealers and customers.

Dental distributors

digital connections to manufacturers without a separate project per supplier. Order as you always have, just without the break on the other side.

The dental community also includes dentists, dental technicians and dentistry students. Services for them are taking shape on our platform as well.

THE PEOPLE BEHIND IT

A small team with short paths.

We are a lean team and work with established partners from the industry. For you that means: you speak directly to the people responsible for your project – not to a hotline.

Michael Mollath

Michael Mollath

Managing Director

In digital business since 2000. With IDS.online he connects the dental industry with software that works in everyday use.

Lars Ilius

Lars Ilius

Head of Business Development

Has been bringing software, ERP and digital processes into the dental industry for over 15 years and leads rollouts at manufacturers.

Talk to us.

Whether automated order capture, product data or digital visibility – we look at your situation and tell you honestly whether we are the right partner.

IDS.online GmbH · a wholly owned subsidiary of the VDDI
Aachener Straße 1053–1055 · 50858 Köln